ESPN: March Madness

This commercial was created as part of an NCAA Basketball Tournament campaign for ESPN that encouraged consumers to go to ESPN.com and fill out a bracket.  The result was a fun look at the various 'non-sports' ways people around the country go about choosing their Cinderellas and their National Champions, and how easy (and fun) it is to do it.

SERVICES PROVIDED:

Concept Development

Copywriting

Art Direction